Social Media has exploded over the past few years. Sites such as Facebook, Twitter, Google+ & YouTube have become very popular.
Every business should try to use all the available tools, especially those cost effective marketing tools to promote their business. If you don’t, your competitors may be reaping the benefits.
Benefits of using Social Media (SM) to market your business
Cost – Social Media Marketing is a very cost effective way of getting your company visible to a large concentrated audience. In most cases (with the exception of Facebook ads) it’s free to use. It is a cheap way of trying out different marketing campaigns and seeing what works well for you.
Audience – Social Media helps you to interact with your customers & helps you to build your brand & market it to a target audience . There are now over 500 million daily users on Facebook and over 140 million users on Twitter. YouTube is a great (but often forgotten) marketing tool. It is the second biggest search engine, next to Google.
Ranking – By using social media you can drive traffic back to your main web site. Being that the public can also generate content on social media, everything they write can drive traffic back to your business too. Combining SM with a good blog is the best way to create on-going interest in your web site and business.
Do I have the time for SM?
SM can add value to your business if used correctly and is continually being updated but it must be maintained to work effectively. If you are not sure you have sufficent time then Optical Design can accommodate fully managed or DIY solutions. We can set up your social media requirements, cross link everything and show you how to run an effective system yourself or we can add the content and maintain your social media presence on your behalf.