A great web site can deliver great results but like anything else, you have to work at it to get those results. Plus, it can be enjoyable, exciting and satisfying to build your own web site.
It’s not just a matter of putting up a site and everything works itself out. There are things you have to do to get your web site to work for you.
Things like a well laid out design where the menus are easy to follow and your customer doesn’t get buried so deep in your site that you see them again. Other items include keeping information relative. Placing the most important information first is always good practice.
What do I use to build my site?
We recommend using Word Press which is a free (open source) CMS (Content Management System) and if you are familiar with MS Word, Word Press is not such a big step. It is wholly web based and you log on to manage the site through your web browser.
Optical Design can provide training and assistance with your Word Press installation. So, you won’t be alone if you run into difficulties with your Word Press web site.
More nitty gritty
Next is the whole other world of SEO (Search Engine Optimization) where your site can crawl up the search engine rankings. Be wary of some SEO providers as the use tricks called Black Hat optimization to gain quick rankings. Reputable providers use White Hat SEO where making your site an authority with good content rules. This is the best way to gain ranking.
Other ways to increase ranking are to make your site mobile friendly and to use https:// rather than http:// as this provides a reader with a secure, encrypted connection to your site and is favoured by search engines.